Remember when "Li-Ning" took New York Fashion Week by storm years ago? That was not just a fashion show; it was a clarion call, heralding a seismic shift in the Chinese apparel industry. Elements once perceived as "tacky" or stereotypically Chinese have now become coveted fashion symbols among the youth. Guochao is no longer a fleeting trend; it is evolving into a core force reshaping the Chinese consumer market. So, at what stage is Guochao fashion currently, and where is it headed? This articl

Insights Johnston & Murphy has appointed NFL icon Peyton Manning as brand ambassador, fronting its Fall 2025 campaign built on quality, authenticity and approachable style. Featuring “Fashion Fumbles” and “Wall of Game”, the campaign showcases Manning in J&M's latest footwear and apparel. It coincides with the brand's 175th anniversary and launch of its XC+ Extreme Comfort collection. American premium lifestyle brand, Johnston & Murphy has introduced Peyton

Insights DK Company has acquired a majority stake in German fashion brand IVY OAK, strengthening its foothold in Germany and the premium fashion segment. IVY OAK will relocate its HQ to Copenhagen while keeping its creative studio in Berlin. Founder Caroline Gentz remains co-owner and Creative Director to preserve the brand's sustainable, design-led DNA as DK Company scales its global growth strategy. DK Company has entered into a partnership with the German fashion brand IVY OAK and, at the

Insights Brunello Cucinelli has reported revenues of €1,019.6 million (~$1.19 billion) in the first nine months of 2025, up 10.8 per cent YoY. Growth was broad-based: Europe rose 8.9 per cent, Americas 9.2 per cent, and Asia 15.6 per cent, led by China and new boutiques. Retail gained 11.4 per cent, wholesale 9.7 per cent. The group expects ~10 per cent growth in 2025 and 2026. Italian luxury brand Brunello Cucinelli closed the first nine months (9M) of 2025 with revenues of €1,019.

Insights Gap is partnering with New York designer Sandy Liang on a limited-edition women's and kids' collection launching on October 10. Merging Gap's classic heritage with Liang's nostalgic yet edgy style, the line reimagines brand icons through a playful, modern lens. An animated short film, 'Sandy's Dream Closet', celebrates girlhood, creativity, and timeless self-expression. Gap is partnering with New York-based designer Sandy Liang on a limited-edition collection of women's and kids' app

Insights Wrangler has entered a multi-year licensing deal with CAPX to launch an innovative headwear line, blending its iconic craftsmanship with CAPX's advanced design and fit technology. Featuring signature 'W' stitching, copper hardware, and leather patches, the collection embodies Wrangler's lifestyle ethos. The first range debuts this month, expanding Wrangler's reach beyond denim. Wrangler, the legendary denim and lifestyle brand, has entered into a multi-year licensing agreement with C

Autumn/Winter 2025 fashion showcases a practical revolution in silhouette design centered around "versatile clothing." Lemaire's modular down jacket is a prime example. Its windproof technical fabric shell pairs with a detachable alpaca wool inner layer, allowing combinations suitable for temperatures from -20°C to 10°C. Trousers with built-in memory metal strips can freely switch between straight-leg and wide-leg cuts, enabling a seamless transition from workplace to evening event. Th

World Brand Lab released the 2025 "Asia's top 500 Brands" report on September 24, featuring 500 selected brands from 20 countries and regions. Seven Chinese textile and apparel enterprises secured spots on the list through strong market influence, demonstrating the Asian competitiveness of local textile brands.The ranking is primarily based on three core criteria: market share, brand loyalty, and Asian leadership. Data shows that China (including Hong Kong, Macao, and Taiwan) leads Asia with 217

Insights UK small and mid-sized fashion firms saw Q2 sales rise 109.28 per cent y-o-y to £479,943 (~$643,000) but drop 18.89 per cent q-o-q. To counter longer lead times and shipping delays, manufacturers increased stock levels and purchase orders. The sector is cautiously buffering ahead of peak season, with improving business confidence and economic conditions. UK’s small and mid-sized fashion firms generated £479,943 (~$643,000) in sales in the second quarter (Q2) of fisc

Insights LuxExperience BV has reported FY25 results with Mytheresa net sales up 11.5 per cent in Q4 to €248.9 million (~$291.2 million) and 8.9 per cent annually to €916.1 million (~$1.07 billion). GMV rose 11.1 per cent in Q4 and 8.2 per cent for the year, while adjusted EBITDA more than doubled to €44.6 million. The group advanced reorganisation post-YNAP acquisition and expects FY26 to be a transition year. German luxury e-commerce group LuxExperience BV has reported strong