Consumer behaviour has changed significantly in 2020 and consumers are now choosing to shop more consciously.Image Courtesy: arabnews.comThis was distinctly revealed in Farfetch’s maiden annualConscious Luxury Trends Report.The British clothing e-tailer, in its report, said that the sale of conscious products has risen 3.4 times faster than the marketplace average over 2020.Another notable aspect has been that traffic to conscious pages on Farfetch.com too jumped by 4 times year-over year (Y-o-Y

BRANDE – The Name It and Selected brands of Danish retailer Bestseller have become the first to adopt Cotton made in Africa’s (CmiA) organic cotton, demonstrating the company’s ongoing work to increase its uptake of more ‘sustainable’ materials.Image credit: BestsellerEarlier this month, Bestseller vowed to support farmers going organic with a new commitment of enrolling ‘in-conversion’ cotton into its portfolio.This project, in partnership with CmiA, will look to build on this, with Name It’s s

CALIFORNIA – US fashion brand Frame has become the second signatory of the Ellen MacArthur Foundation’s Jeans Redesign Project to develop a collection which meets the initiative’s strict guidelines.It follows Tommy Hilfiger, which last month launched its product range, in developing denim that is durable, traceable and easier to recycle.Frame has said it intends to apply its learnings to future collections, and has pledged to making 80 per cent of its apparel 'sustainably' by 2022.Source

SAN FRANCISCO – New Zealand-American footwear brand Allbirds has made its own carbon calculating tool open-source for the fashion industry.The registered B Corp said “sharing proprietary information might not make the most business sense. But the global climate crisis is bigger than business. And if competition got us into this mess, perhaps collaboration can get us out”.It has sent an email to contacts at brands such as Adidas, Burberry, Levi’s, H&M and Gucci to alert them that they too can

VF Corporation has got its new CFO!Image Courtesy: pleasantgroveumc.netThe American apparel and footwear retailer has appointed Matt Pucket as its Chief Financial Officer, which is its second major announcement this week.Earlier this week, the retailer had announced Kristin Harrer as Global Chief Marketing Officer.Matt Pucket, the new CFO, will be replacing Scott Row who was with VF Corporation for 25 years.Notably, Matt is not new to VF Corporation, as he has been working with the company for 2

VANCOUVER – Canadian apparel brand Lululemon Athletica has announced the impending launch of two new sustainability initiatives to coincide with Earth Day.In May, the company will introduce both a recommerce programme – called Lululemon Like New – and Earth Dye, a collection of garments made using ‘earth-friendly’ dyes.Calvin McDonald, the brand’s CEO, said:“Our initiatives are both meaningful steps towards a circular ecosystem and demonstrate the sustainable innovation underway in product devel

CHRISTCHURCH – Outdoor apparel brand Kathmandu has partnered with circular business The Renewal Workshop to kick-off a new circular mapping project across Australia and New Zealand. The pair hope to establish renewal and recommerce programmes in the countries going forward, but first must garner the support of consumers if they’re to tap into meaningful volumes of unwanted stock. Kathmandu CEO, Reuben Casey, said:“We are thrilled to be partnering with Renewal Workshop to work together to do our

SANTA BARBARA - US footwear brand Ugg has announced four Earth Day commitments, including introducing its first repair service to extend the life of its products.UGG has also committed to regenerating 200,000 acres of land in 2021, and 1,000,000 acres by 2025, by establishing a grant to transition the Australian sheepskin industry to regenerative farming.Source:Eco Textile

American action sports brand Vans has announced newglobal commitmentsto environmental sustainability and responsibility that will be achieved by 2030. The company will move towards creating circular products and systems that use regenerative and recycled materials, designed to reduce waste and keep products in use and out of landfills.As part of Vans' commitment to inspire youth culture, Vans recognises the urgency to move towards circular products and will deploy systems that design out was

The price of polyester falls slightly compared with last week. PTA stocks in East China are mainly 4395—4500 yuan/ton, 25—130 yuan/ton lower than last week. MEG is mainly 5122.5—5165 yuan/ ton, 110—200 yuan/ ton lower than last week; Market quote of polyester chip falls compared with last week. Cash or acceptance of March of semi-gloss slice in Jiangsu and Zhejiang is about 6000—6025 yuan/ton, about 50—75 yuan/ton lower than last week. The price of PFY in Xiaoshan and Shaoxing falls compared wit