Speedo has unveiled the latest additions to its Speedo Sculpture collection, developed in response to research showing that women can often be reluctant to improve their fitness due to concerns about their current body shape and how they look whilst exercising. The international survey, commissioned by the world’s leading swimwear brand, revealed that 52% of women agree they don’t feel their best in their current swimwear and 76% would like to be able to find swimwear that flatters their body

Sportlifestyle brand PUMA announces a two-year partnership with professional football player Aaron Hernandez who will become a face of the brand’s training category. New England tight end Hernandez will be part of a roster of athletes from a variety of sport backgrounds to work with the brand on men’s training initiatives. Known for his speed and versatility, Hernandez is the first to join the PUMA training team. In true PUMA fashion, the brand’s relationship with Hernandez will focus on t

What has changed in denim trends during the last decades? ISKO goes on stage at the Gibson Club in Frankfurt to present its impressions on the denim history. A history in every shade of blue-Looking at more than 35 years of denim passion, what mostly stands out is how denim trends have evolved according to the outside world. Different tastes, different demands, different styles have colored the history of denim, making jeans emerge not only as a simple branch of a glamorous fashion, but as sy

Prices of garments could increase by 10 to 15%, say captains of the textile industry, attributing it to the constant increase in prices of cotton yarn. Industrialists feel the government needs to check the increase in prices of raw material. "The prices of cotton yarn are increasing constantly and it would not be an exaggeration to say that the cost of the yarn has increased on an average by over Rs30 in the past few days. If the same trend continues, it is going to have an impact on the pric

The University of California Athletic Department reveals an updated visual identity for the Golden Bears, introducing a set of graphics, colors and imagery that pays homage to Cal’s historic past and creates a contemporary look. Among the changes fans will see are uniforms that portray a coherent theme throughout all sports; consistent use of Cal’s blue and gold colors across a wide range of platforms from uniforms and team performance gear, to signage and advertising; as well as a new Bear l

In one of the most dynamic fashion markets in the world, Brazilian apparel companies have many opportunities in front of them. But along with rapid growth comes challenges. The national appetite for fresh fashion is requiring retailers to offer more variety, frequent style changes, and higher levels of quality and value. To meet growing demand for its fashionable jeans and sportswear, family-owned Macklife Confec??es turned to state-of-the-art technology from Eton Systems to transform its Mar

The exports of woven garments from Bangladesh registered a growth of 13.81 percent year-on-year to total US$ 8.09 billion, during the initial nine months of the current fiscal year that began on July 1, 2013. During the same period, knitwear exports fetched US$ 7.58 billion for Bangladesh, up 8.44 percent over the same period of previous fiscal, according to the statistics released by the Export Promotion Bureau (EPB). The exports of home textiles, however, declined by 10.14 percent year-o

Small women have petite, large men have big and tall, and now short and stylish men have Jaden Lam, a new designer clothing line and e-commerce site that offers a fit and style exclusively designed for men 5’9” and under. Shirts, pants and sweaters have been designed and proportioned for shorter stature men, many of whom have difficulty finding off-the-rack designer clothing that fits properly. Someone who faced that difficulty ever since coming to America in 1990, was "Jaden" Lam Phan, th

In 2012, Marimekko signed a partnership contract with Hong Kong-based Sidefame with the objective of opening a total of 15 Marimekko stores in China by the end of 2016. The first of these was opened in Hong Kong in May 2012 and this year will see the opening of three new stores. The first Marimekko stores in mainland China will open in Beijing and Shanghai during the summer. The Beijing store will be located in Sanlitun Village in the Chaoyang district and the Shanghai store in the brand-new

Volatile cotton prices and recession-induced drops in consumer spending caused the industry to decline slightly in the past five years; however, increasing population and disposable income growth will bolster industry revenue in the five years to come. For these reasons, industry research firm IBISWorld has updated a report on the Global Apparel Manufacturing industry to its growing report collection. After several years of strong revenue growth, the Global Apparel Manufacturing industry suff