For Chinese apparel makers, UK capital is the place to be, say those in the know The oriental look is not everyone's cup of tea. It is on that sentiment that at least one Chinese garment maker is trying to build its fortunes in Europe. The evening gown designer eDressit of Shanghai opened a store in the heart of central London's fashion district, just behind Oxford Street, this year, one of many Chinese garment companies opening up branches and seeking new opportunities in the city.

Rustic Holiday – As the holidays grow closer, more brands are releasing their new campaigns for the Christmas season. Ralph Lauren gets into the mix with its latest advertisements starring Russian beauty Valentina Zalyaeva. Richard Phibbs captures Valentina (who walked Lauren’s spring-summer 2014 show) posing in elegant, festive looks alongside dogs and goats in a rustic countryside setting. Whether wearing cozy knitwear or dramatic gowns, the blonde model is a classic vision.

Burberry Mens Fall/Winter 2013 | Source: Nowfashion Burberry Group Plc, the U.K.’s largest luxury-goods maker, said its first-half sales exceeded 1 billion pounds ($1.6 billion) for the first time as online revenue advanced. Adjusted pretax profit for the six months ended Sept. 30 rose to 174 million pounds from 173 million pounds a year earlier, the London-based trenchcoat maker said today in a statement, less than a month after forecasting that the earnings would be around last year’s le

To celebrate the tenth birthday of the iconic skull scarf created by British designer Alexander McQueen, artist Damien Hirst designed 30 limited edition scarves for the namesake fashion house. The beautiful designs were revealed to the public this week and go on sale tomorrow in selected stores. The two designers share more than just their fondness for skulls, they also have a similar aesthetic vision that is reflected in their use of symmetry, geometric forms and subtle references to nature.

The Cruz Bag – Spanish leather wares label Loewe has teamed up with brand ambassador Penélope Cruz and her sister Mónica for a new bag named the Cruz. The duo worked on a re-edition of Loewe’s well-known Amazona bag, making it available in three different sizes with both polka-dot and plain versions. The campaign images were captured by Nico and star Penélope and Mónica. Source: Fashion Gone Rogue.

In a move to slow down the fast fashion trend and to increase sustainability with durable materials instead, the privately held US denim and apparel maker Levi Strauss & Co. introduced its new Dockers Wellthread process for responsible sourcing at the company’s new Eureka innovation lab in San Francisco last week. But that’s not all; the new process also takes the environment and the well-being of the workers manufacturing the clothes into account. “How you make a garment is just as impor

The H&M's 42,000 square foot flagship store in New York's Time square, which will reportedly combine all the latest technical advantages into a seamless fashionable experience for its customers. It will also be the first H&M store to sale the much anticipated Isabel Marant for H&M range, although a time has not been officially announced for the launch. The Store will be opened for 24 hours in honor of its opening and will incorporated a digital countdown which shall announce hourl

Royals, they’re just like us! Or so the Duke and Duchess of Cambridge would like us to think, after they surprised London commuters earlier today by taking a double decker bus to a royal engagement inside a tube station. Will and Kate were part of a tour to visit Poppy Day ambassadors—military personnel and volunteers who sell Remembrance Day poppy pins—and their unannounced arrival in the London subway system certainly brightened the day of lucky passersby. While the official Remembrance Day

Online fashion retailer Asos launched its Chinese site yesterday. The new site is the eighth local-language site that the e-retailer has set up and joins the likes of the US, Russia, Australia, Germany, France, Spain and Italy. In order to enter the Chinese market successfully, Asos teamed up with Hybris, an e-commerce software and multi-channel solution for online retailers, to create a unique shopping platform. Asos.cn offers its Chinese customers a specific tailored made version of Asos an

</body> “China is a big state of clothing, but not yet a powerful state of clothing,” said Mrs. Gao Mei Zhen, who is a member of the family behind one of China's most famous brands and largest holding company's Bosideng, at the 29th IAF world fashion convention in Shanghai. According to analysts at global advisory company Price Waterhouse Coopers, the economic crisis in Europe has not affected China's demand for consumer goods and the country is set to become the world's largest retail