In what has become a seasonal rite, the Autumn/Winter campaigns — those all-important advertisements that fashion brands use to communicate their aesthetic codes and introduce their latest offerings — will soon fill the September issues of major fashion magazines. Importantly, they will also have a powerful second life online: on Internet forums and social platforms like Pinterest,Facebook, Twitter and Tumblr, where they are shared, Liked, tweeted and reblogged, ultimately reaching a digital aud
British luxury shoemaker Harrys of London, which shot to fame in 2002 when 30 Hollywood celebrities, including John Travolta and Denzel Washington, wore its shoes to the Oscars, plans to enter India early next year. It plans to open a store each in Mumbai, Delhi and Bangalore in the first phase.
Keeping the upbeat consumer sentiment in mind, rising consumer awareness of luxury brands and rising disposable incomes, many top brands are looking at India as their next retail destination. Harrys of